Effective Marketing Should Reflect Your True Colors

Fundamentally, marketing is explaining what your business is and why a target audience should be interested … followed by getting prospective customers to try you instead of your competition. Of course, how to go about this is the “devil in the details” for many small-to-midsize companies. That’s where we come in.

Coffee Chameleon offers an array of marketing services that can be specifically tailored to match your company’s profile (and budget) and help you achieve your goals for business growth.

Ours is a brand-based approach that creates a marketing strategy around your company’s unique value-proposition to your customers. When your messaging is predicated on what truly makes your products or services of value, you’re going to see a greater return on your marketing investment. This is how we’re able to make a powerful impact for clients of any size—whether we’re building them a Website, composing a direct mail postcard … or designing, orchestrating and executing a comprehensive marketing strategy.

Our cost-effective services are all designed to help you show off your brand in a way that resonates with your customers.

VIRTUAL MARKETING DEPARTMENT SERVICES

Virtual Marketing Department Services

Full Service Marketing Expertise at a Part-Time Price

Think about your business for a second … specifically the knowledge, skills and experience present within your company. Now think about your customers. Could they possibly replicate what you do at a cost that would make any kind of economic sense? Of course not; they pay you because you already have the team, resources and expertise in place to meet your customers’ needs and at a fraction of what it would cost them to do it for themselves. Coffee Chameleon’s Virtual Marketing Director Services (VMDS) operates exactly on this same principle.

With Coffee Chameleon VMDS, you’ll engage senior level professionals that understand the why, where, when and how of effective marketing. We’ll step in to quickly get you in position and on course to attract new customers through concise, consistent and carefully coordinated promotional activities and communications.

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Landing On Demand

On-demand Marketing Services

We Can Help with Any Marketing Project ... Big or Small

When it comes to joining a team, chameleons are masters of blending into their surroundings. For our clients, this means we’ll assume any marketing role (or guise) to help meet deadlines or take advantage of arising promotional opportunities. Whether it’s getting a Web site up and running, implementing a direct mail campaign or writing press releases and newsletters, we’re ready to step in at a moment’s notice. And because our On-Demand Services are project-based instead of hourly, your budgeting is clear cut with no unwelcome surprises.

Among our most popular On-Demand Services are:

  • Graphic Design – Logos and Identity
  • Website Development
  • Blogging and Ghostwriting
  • Limited Marketing Campaigns
  • Social Media Campaigns
  • Marketing Collateral
  • Search Engine Optimization
  • Proposals, RFPs and Engagement Letters
  • Executive Profiles and Biographies

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MARKETING & BUSINESS PLANNING

Marketing & Business Planning

Integrating Your Goals with Your Brand, and Setting a Timeline for Results

Though chameleons are best known for being able to change colors, they have a few other characteristics that serve especially well in meeting our clients’ marketing needs: Consider those eyes that provide for 360-degree vision, or the grasping feet and tail that enable secure and advantageous positioning. And then there’s that long, sticky tongue that brings in the prize. But what sets a Coffee Chameleon apart from our wild brethren is a mind for messaging and business planning that pulls all the aspects of marketing together in a way that reinforces the effectiveness of every initiative.

We’ll apply marketing best practices for consistent communications and frequency to build your brand awareness. Over time, you’ll experience an effective marketing strategy that truly grows your business. We’ll also help you track results of every activity to make course corrections and refine your messaging as changing circumstances and opportunities warrant. We’ll assist in developing tools and advertising that play to your strengths and mitigate weaknesses as your company attains a constant upward trajectory. We’ll show you how marketing is supposed to work!

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Let's Talk Strategy Over Coffee!

We’re always brewing up new ideas. Give us a call at 727-303-3086 and we’ll percolate a blend just for you.

Coffee Chameleon Media is a full-service marketing and consulting firm that helps SMBs engage meaningfully with prospects, accelerate the sales cycle, and retain clients... while staying fully caffeinated. We blend in; you stand out.